HQ Language Services is now the exclusive provider of translation services for Australia’s premier online forex broker.
The collaboration, which began early this year, has seen HQLS being commissioned to translate Pepperstone’s marketing content into Italian, Turkish, Urdu, Hindi, Thai, Malaysian, Indonesian, Spanish, German, Polish, French, Arabic, Vietnamese and Chinese.
Pepperstone, which has headquarters in Melbourne, Shanghai and Dallas, is pursuing an expansion strategy into emerging markets in Asia, Latin America and in Europe as well.
As a high-end online retail provider, Pepperstone utilizes advanced technology to offer trading opportunities across different platforms including Webtrader, Metatrader, and apps for Android and iPhone.
HQLS has been commission to be in charge of translating a wide array of marketing collateral including banners, landing pages and newsletters.
The success of this project hinges on the fact that each of the hand-picked translators is a native speaker of the target language and a forex expert. This important requirement ensures that the Pepperstone’s marketing team receives the highest possible quality translations.
In addition to being native language speakers and forex experts, the professional translators chosen for this project have wide expertise in marketing, advertising and sales.
This potent combination of language proficiency and contextual knowledge ensures that the marketing collateral is translated accurately and is culturally relevant.